WordPress website for a service company
Custom WordPress theme with flexible sections, ACF fields, popup forms and a fully responsive layout.
Overall concept of the project
The website was built as a modular WordPress system where all sections are managed via the admin panel. The client can create new pages, change the structure and expand content without involving a developer.
Initial situation & goal
The previous site was outdated, non-responsive and difficult to maintain. The goal was to create a modern, fast and flexible website that the client could fully manage on their own.
Solution
Custom theme & structure
- Developed a lightweight custom theme without heavy page builders.
- Created templates for the homepage, services, projects, contacts and product pages.
- Implemented section-based building blocks that can be copied and reused on any page.
ACF fields & content management
- Configured flexible ACF groups for all main content blocks.
- The client can change texts, images, buttons and lists directly in the WordPress admin.
- Clean HTML output without bloated builder markup.
Reusable page templates
Any page can be saved as a template and cloned – for example to create dozens of product pages with the same structure but different content.
Universal popup form
A single popup component is used across the site and fully controlled via ACF. It can automatically inherit the heading of the section or button from which it was opened.
Performance & optimisation
- Minimal CSS/JS footprint and lazy loading for images.
- Basic SEO structure, caching and clean metadata.
- Contact forms with SMTP delivery and spam protection.
Responsive design & complex layouts
Wide tables, grids and cards are carefully adapted for mobile devices so that content remains readable without horizontal scrolling.
Screenshots
Key screens from the website. On request I can provide temporary access to the admin area or a staging version.
Live website of the project
The website is live on the domain it-b.ru. Layout, structure and all modular blocks are built as a custom WordPress theme with ACF so the client can manage content independently.